Learn.Observe.Implement.Repeat.
https://wallpapercave.com/wp/2EFlUVq.png Monster Energy Hello All ... Monster Energy is an amazing case of marketing! From Hansens Energy to Monster Energy it is an amazing branding strategy that helped Monster become a big hit. At the time, it was a sub-brand strategy adopted by Hansens that saved them from impending doom! Hansen's natural brand name or… Continue reading Monster Energy
As we discussed in the previous post , shopping patterns do indicate we shop in auto-pilot mode. We follow the same path eg: aisle-1- 2- 3 or aisle 1-3-5 unconsciously! We are programmed to use rational part of the brain only when needed i.e. only when there is a break in the habit! These moments… Continue reading You shop in auto-pilot!
Hi Folks, I understand that was a bold title! I started reading "Habit" and I realized how marketing got the concepts right but targeted it towards the wrong part of the human mind. In simple terms , we need marketing strategies that understand the importance of the habitual mind. "Unconscious mind controls as much as… Continue reading You got the marketing wrong!
Data is everything in every field! You need data to identify certain trends, understand past behavior, support any existing beliefs, predict future behavior based on past data. Analytics is using existing data, analyzing it using data visualization and statistical methods for decision-making, making predictions or present the existing data in a way everyone understands. Now,… Continue reading Data Speaks Volumes
Hi folks! Firstly Happy women's day to all the beautiful ladies out there. To Men , a quick factMen's day is on November 19th if you weren't aware already 🙂 Let's delve into the types of market research now. Market research can be classified into various types based on the focus of the market research,… Continue reading Types of market research
Hi folks, As discussed in last post market research forms the first step for any decision-making process. For any business student using SABRE, you understand the importance of market research in launching the product, identifying the target segment or to start any R&D ! For others who didn't use SABRE before , it is a… Continue reading MAC by request market research
Hey everyone ! As discussed in the previous post , let's analyze why dumb ways to die has gone viral. Why?! Firstly , it is a very serious message that was intended to be delivered to the audience. Would it have been that effective if it was shown to be ghastly! We can never tell.… Continue reading Why did ‘Dumb ways to die’ go viral?
Marketing in a pod 
