Viral marketing!

Hi everyone ,

I promise to update the blog regularly from today!

Firstly , what is marketing? Marketing has numerous functions attached to it . Put it simply its the science involving the process of selling products that adds value to consumers.

American marketing association approved definition is “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

We will understand it better as we go ahead, today to spike the interest about marketing, let us discuss viral marketing! Viral marketing involves the process of designing a marketing campaign with the intention of making it viral . Simple isn’t it ! Not in implementation! It needs a lot of market research , understanding the target audience, the demographics, audience sentiments, using the right tone , ensuring the message is clear and doesn’t rise mixed emotions, doesn’t affect brand recognition etc. Complex yes!

Let’s look at a viral ad to promote metro train safety by Metro trains Melbourne to understand viral marketing a little. “Dumb ways to die” by Australian pubic service announcement campaign to promote rail safety remains one of the top viral ads till date.

Why is it the so popular? What made it viral? Let’s discuss that in the next blog post !

Till then , learn.observe.implement.repeat .

Happy weekend everyone! – MinPod (A.KA. Marketing in a pod)

sources: Definition of Marketing. (n.d.). Retrieved February 17, 2018, from https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx

http://www.dumbwaystodie.com/psa/

http://www.campaignbrief.com/assets_c/2014/11/dwtd3-thumb-400×300-169645.jpg